JAMES CRACKNELL VISITS EARLS COURT TO SUPPORT THE ‘GET HOME SAFE’ CAMPAIGN

November 21, 2008 17:31 by Peta Stuart-Hunt - PR Works | 0 comments

Earlier today, the former Olympic rower and Gold medallist James Cracknell was at Earls Court during the exciting build-up to the opening of Sail, Power & Watersports Show in six days time, on Wednesday 26 November. James was photographed sitting in a tiny rowing boat on top of a London black cab by a large pack of top London news photographers right outside the entrance to Earls Court as part of a safety campaign initiative.

As the Christmas countdown begins and the festive party season gets underway, Stella Artois has found that up to 83% of us will get frustrated when trying to get home after a night out, owing to not planning our journeys home in advance. Stella Artois is encouraging people to make a plan to ‘get home safe’, which builds upon its commitment to responsible drinking. This initiative is lead by James Cracknell, a man who understands all too well the importance of planning, especially as he is about to set off on a race to the South Pole with Ben Fogle.

“From my experiences I know the importance of making a plan and getting home safe so I was really excited when I was asked to lead the Stella Artois campaign. It doesn’t matter if you are heading to the South Pole or East Finchley this Christmas, everyone should make a plan to get home safe.“

James Brooke, M.D. Of the Sail, Power & Watersports Show commented, “When we were contacted about holding this photo shoot outside Earls Court today, we jumped at the opportunity to help support such a worthy and topical campaign and it was a bonus to have James involved and with us today, perched in a rowing boat on top of a taxi! It all adds to the excitement leading up to the opening of the Show on Wednesday.”

To find out more about the Get Home Safe campaign and to find transport links in your area, log onto www.gethomesafe.org.uk .
For all the latest news about the Show, log onto: www.earlscourt2008.com .